How to Write a Blog Federal Buyers Will Read

➡️ If you want to earn $100k or $1M or $10M, then you need to help your buyers ‘Know, Like and Trust’ you. This is called social selling – basically being where your buyers look. Buyers want social proof that you are a subject matter expert that they can trust.​

In this 30 minute training, Neil shows how and why to write a blog that federal buyers will want to read. Well written blogs help raise your visibility, demonstrate your subject matter expertise and contributes to your social selling. When buyers are doing their market research, they want social proof that you have expertise and demonstrated value.

Topics covered in this training:

1. How to quickly come up with topics your buyers will value
2. How to create a framework and repeatable process for quickly writing a blog posts
3. How to make sure federal buyers can find your blog
4. The value of multimedia (images and video) in your content and SEO considerations

✅ WHY ARE BLOGS IMPORTANT?

• Demonstrate your expertise – build trust​ and adds value to the public discussion
• Are always available acting as passive marketing
• Appear in google searches
• Attract federal buyers during market research
• Help you reach the buyer before RFIs drop​

✅ HOW TO MAKE YOUR BLOG INTERESTING

• Focus and write about your area of expertise 
• Keep a notepad handy to track spontaneous ideas
• Share insights, tools and tips that bring value to your network
• Watch topical trends (EX what is the government talking about in your area?)
• Stick with the basic foundations: Who, What, Why, When, Where, How​
• Follow issues of concern to your Industry Partners

 ✅ HOW TO GET YOUR BLOG IN FRONT OF THE RIGHT PEOPLE

• Send it to your mailing list
• Post a brief summary on your personal and company LinkedIn pages with link to original post
• Respond to all comments people make about your blog to encourage conversation
• Link it to your YouTube Channel • Post it on Twitter and other social channels
• Selectively Tag key people related to the topic when you share on LinkedIn
• Create an image carousel or use an attractive visual to promote its discovery
• Post to your website​
• Create a PDF of the blog and share directly with federal agency small business professionals