6 Most Important Marketing Assets for Federal Contractors

Marketing Assets

In today's training, Neil reviews the 6 key marketing assets that complete each small business small business profile in the eyes of federal buyers. Take 30 minutes to be sure your marketing assets are current.

1. DYNAMIC SMALL BUSINESS SEARCH (DSBS) Profile
   • strong narrative, past performances, codes, capabilities and keywords
   • current contact information
2. CAPABILITY STATEMENT
   • The entire purpose is "to just get a meeting or get a referral to the right person".
   • The federal buyer wants to immediately see what you do and where you've done it. (in less than 6 seconds)
   • Use the Z format (See How to Refresh Your Capability Statement to Capture the Attention of Federal Government Buyers ) 
3. COMPANY WEBSITE
   • The purpose is mostly "to validate that your company is real". Mostly for marketing purposes
   • Be sure uei, cage code and link to capability statement are either in header or footer page so buyers can easily research you on other sites  
   • Mimic your capability statement on the site. Make sure the message is consistent
   • Hyperlink everything ie cage code goes to your DSBS profile, contract vehicle goes back to your page on GSA
4. LINKEDIN PERSONAL PROFILE
   • Add your capability statement pdf in your experience section and featured media
   • Make sure your headline is compelling and tells people what you do
   • Use your banner space effectively and use related imagery
   • Link your position to your company page
5. LINKEDIN COMPANY PAGE
   • Be sure to add capability statement content in your experience section and featured media
   • Use your narrative in your about section
   • Use your banner space effectively and use related imagery
6. CAPABILITIES BRIEFING DECK
   1. The purpose of this deck is just "to start conversations". 
   2. You want to get the other person to talk so you can learn, learn, learn with less talking from you.