In today's training, Neil reviews the 6 key marketing assets that complete each small business small business profile in the eyes of federal buyers. Take 30 minutes to be sure your marketing assets are current.
The purpose is mostly "to validate that your company is real". Mostly for marketing purposes
Be sure uei, cage code and link to capability statement are either in header or footer page so buyers can easily research you on other sites
Mimic your capability statement on the site. Make sure the message is consistent
Hyperlink everything ie cage code goes to your DSBS profile, contract vehicle goes back to your page on GSA
LINKEDIN PERSONAL PROFILE
Add your capability statement pdf in your experience section and featured media
Make sure your headline is compelling and tells people what you do
Use your banner space effectively and use related imagery
Link your position to your company page
LINKEDIN COMPANY PAGE
Be sure to add capability statement content in your experience section and featured media
Use your narrative in your about section
Use your banner space effectively and use related imagery
CAPABILITIES BRIEFING DECK
The purpose of this deck is just "to start conversations".
You want to get the other person to talk so you can learn, learn, learn with less talking from you.
GovCon Chamber
Neil McDonnell
President
Neil brings 20+ years experience as a small business federal contractor, personally winning and supporting numerous government contracts for the US Army, Navy and Air Force, HHS, VA, DOT, DOI, DOE, the Executive Office of the White House and numerous large prime contractors.