Social Selling has emerged as a powerful strategy to engage with federal agency buyers and teaming partners.
Small businesses who learn to embrace the power of Social Selling become the go-to experts in their specific domain.
It is just a process.
Today, Neil McDonnell demonstrates how to engage online with both known and unknown leads.
Next he explains when and how to engage to become 'findable' and 'attractive' to potential buyers.
Watch the video to see how Neil engages with both known leads (such as chief data officers) and unknown leads by browsing the feed and commenting on relevant content.
There are over 185,000 federal acquisition personnel responsible for market research and purchasing decisions. So it is crucial to reach and connect with these potential buyers.
How can you become findable by your customers? Being attractive means matching the search intent of potential customers.
For example, if someone is searching for a plumber, you should present yourself as a plumber, not a painter.
Social selling, particularly through platforms like LinkedIn, can significantly increase your visibility and help potential customers find you.
How do you increase your visibility, discover new leads, attract new relationships, build trust, and be seen as a subject matter expert?
Engagement increases your chances of becoming known, liked, and trusted by potential buyers, leading to more business opportunities.
When engaging with posts, it's important to focus on content that aligns with your expertise and offerings, rather than unrelated topics (ie job postings).
Remember, social selling is an ongoing process, and it requires consistent effort and adaptation to stay ahead of the game. Embrace these strategies to become a trusted expert in the federal marketplace.
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